Leora
Soibelman

Sports producer and editor, telling stories about sport and culture that leave people having learned or felt something.

Leora Soibelman at the US Open

Sports Media Producer & Editor

London based from October 2026 · Right to work in the UK

I'm a University of Edinburgh graduate with First Class Honours in Linguistics, which gave me a global outlook and a real appreciation for working across cultures. My work spans documentary, client video, short-form content, and live sports production.

This summer I interned with the USTA's Video Services team and stayed on as a PA through the US Open, where I pitched, produced, and edited my own work for the US Open, USTA, and WTA social channels.

As President of Edinburgh University Television, I led the station to a record 8 nominations and 6 wins at national awards, including recognition from the Royal Television Society and NaSTA. I also write, with bylines in Hey Alma and The Boston Globe.

Outside of work, I'm a big Boston sports fan, love a good pub quiz, and am always happy to share fun language facts with anyone who will listen.

Skills & Tools

Premiere Pro Avid Media Composer After Effects Photoshop Canon C70 iconik WSC Sports monday.com Live event production Field production Media management Social-first editing Spanish (working proficiency)
Leora Leora Leora
Jun – Sep 2026
NYC

Video Services Intern & Production Assistant

USTA / US Open

Pitched, produced, and edited original content that ran on the US Open, USTA, and WTA social channels during the tournament, collectively passing 1M views. Operated a Canon C70 as B camera on field and sponsor activation shoots, filmed footage that aired on New York local news, and handled media management, footage pulls, and assembly cuts.

Feb 2026
London

Post-Production Placement

The Quarry

Shadowed assistant editors and the production team at a premier London edit house, building experience with Avid Media Composer, multicam sync maps, and proxy workflows.

Aug – Sep 2025
NYC

Production Runner / Assistant

Van Wagner / USTA US Open

Supported live, in-venue production on a show court. Stepped into replay operations when a colleague was unexpectedly out sick, keeping playback and timing uninterrupted during live matches.

Mar 2024 – Mar 2025
Edinburgh

President / Station Manager

Edinburgh University Television (EUTV)

Led the university's student television station across all production workflows and creative output, earning a record 8 national nominations and 6 wins. Built production systems, workshops, and editorial standards that raised output quality.

2020 – 2022
Remote

Video Producer

Civics Unplugged / How to Citizen with Baratunde

Owned production of non-live video for the Commence 2030 program, featuring figures including Dwayne Johnson and Andrew Yang, and made social-first content for the award-winning podcast How to Citizen.

Ongoing

Freelance Producer & Editor

Independent

Client video, documentary, and digital content across sports, culture, and branded storytelling.

View Full CV →
Narrative

TARASPOTTING

A mockumentary following an Edinburgh student with an overbearing ego and a cast of misfit actors as she attempts to direct a film inspired by Trainspotting.

🏆 RTS Scotland 2025 · NaSTA Bronze 2024
Narrative

Shapes of Days

Ryan, a quiet, introspective student in emotional and existential drift, observes more than he participates.

Documentary

FLAGGED

A two-part documentary on student integration at the University of Edinburgh, examining lived experience and the structural barriers behind it.

Client Work & Social

Medics Reveal Promo

Promotional content for the Medics' Reveal show at the Usher Hall, Edinburgh.

Client Work

Cavell for Congress

Produced most of the campaign's video content, alongside social graphics and broader communications strategy.

Client Work

How to Citizen

Shaped episodes of an award-winning podcast into platform-specific cuts for digital and social audiences.

Photography · Sports

Sports Photography

Still photography across live sporting events, capturing action and atmosphere on the ground.

Photography · Landscape

Landscape Photography

Landscape and travel photography shot across the US, Peru, Scotland, and beyond.

Open to freelance projects, production roles, and collaboration in the UK and US.

Next up: based in London from October 2026, after a summer with the USTA. Open to production roles, live or non-live, plus social media and broadcast roles in sports, on either side of the Atlantic.